From email campaigns to social media graphics to web assets and digital advertising, I design digital content that captures attention and stays true to the brand. Each piece is tailored to its platform, audience, and purpose.
I designed and executed a multi-touch email campaigns that began with an initial email directing recipients to a custom landing page with a downloadable sales sheet. I created the visual design, wrote the content, and developed all campaign assets, including a follow-up email with refreshed content and graphics to reinforce messaging and drive additional engagement.
I designed and launched multiple live web pages using Sitecore CMS, working within established corporate branding guidelines to ensure visual consistency across the site. Each page was developed with both brand integrity and user clarity in mind — translating business objectives into clean, on-brand digital experiences.
I managed the company's social media presence from concept to publication — developing content strategy, designing graphics, writing copy, and overseeing the publishing calendar. Content spanned a broad range of topics including product promotions, industry conference announcements, and community involvement initiatives. This end-to-end ownership required balancing brand consistency with timely, audience-relevant content across multiple platforms.
Header graphics crafted to anchor the page, establish brand tone, and draw the viewer in immediately.
