Brand marketing is most powerful when every visual element works together to tell a consistent story. With over a decade of experience across corporate, nonprofit, and small business clients, I develop brand identities, build standards and guidelines, and design campaigns and materials that translate strategic objectives into cohesive, purposeful communications.
Designed for both internal and external audiences, these presentations translate complex information into clear, visually compelling narratives — from value proposition decks and product comparisons to trade show pre-show books — each crafted to reinforce brand consistency and drive engagement.
Designed and produced a recurring monthly presentation for executives and stakeholders, summarizing performance across email campaigns, the social media content calendar, and other marketing initiatives. Translated cross-channel data and creative output into clear, visually consistent slides that supported leadership decision-making and kept teams aligned on marketing priorities.
Developed and delivered a comprehensive executive-level presentation reporting on the performance and business impact of the Shopper Approved Business Ratings program — translating verified review data, search visibility gains, and on-site trust signals into strategic outcomes for senior leadership.
Designed as a unified visual package, these trade show backdrops reinforced brand identity, elevated booth presence, and supported marketing efforts to attract, engage, and convert prospects — delivering a cohesive, high-impact brand experience on the show floor.
These retractable banners were designed to complement the trade show backdrop package or stand independently at smaller events — delivering brand consistency and visual impact across venues of any scale.
I designed and executed a multi-touch email campaigns that began with an initial email directing recipients to a custom landing page with a downloadable sales sheet. I created the visual design, wrote the content, and developed all campaign assets, including a follow-up email with refreshed content and graphics to reinforce messaging and drive additional engagement.
I created a logo for the Tennessee chapter of the International Women’s Group P.E.O., applied across T-shirts, tote bags, and notecards to promote the chapter and support fundraising efforts. The design created a cohesive visual identity while helping generate funds for chapter initiatives.
I developed a visually compelling promotional campaign for an art gallery, crafting event flyers, print ads, and social media posts that seamlessly reflected the gallery’s aesthetic. Each piece was designed to highlight exhibitions with striking imagery and thoughtful layouts, creating a unified brand experience that engaged audiences across both print and digital platforms.
