Created visually engaging PowerPoint presentations for internal and external audiences, including value proposition decks, product comparison charts, and pre-show books for trade shows. Each presentation combined clear, strategic messaging with compelling visuals to tell a story, highlight key differentiators, and ensure a cohesive brand experience across all touchpoints.
Planned and created social media content, imagery, and a strategic posting calendar to build a cohesive and visually engaging brand presence across various social media platforms including LinkedIn, Facebook and X. Each post was designed to combine striking visuals with compelling messaging, fostering audience interaction, reinforcing brand identity, and supporting broader marketing goals.
Social posts highlighted everything from design services and trade show participation to community service projects and holiday celebrations — sharing the many ways we connected and created throughout the year.
Created a unified package of trade show backdrops that reinforced brand identity, elevated our booth’s presence, and supported marketing efforts to attract, engage, and convert prospects.
Developed versatile retractable banners that complemented the trade show backdrops or could be used independently for smaller events, ensuring flexibility while maintaining brand consistency.
Designed and executed a multi-touch email campaigns that began with an initial email directing recipients to a custom landing page with a downloadable sales sheet. I created the visual design, wrote the content, and developed all campaign assets, including a follow-up email with refreshed content and graphics to reinforce messaging and drive additional engagement.
Designed a logo for the Tennessee chapter of the International Women’s Group P.E.O., applied across T-shirts, tote bags, and notecards to promote the chapter and support fundraising efforts. The design created a cohesive visual identity while helping generate funds for chapter initiatives.
Developed a visually compelling promotional campaign for an art gallery, crafting event flyers, print ads, and social media posts that seamlessly reflected the gallery’s aesthetic. Each piece was designed to highlight exhibitions with striking imagery and thoughtful layouts, creating a unified brand experience that engaged audiences across both print and digital platforms.
